Course Description

Looking to create a new offer for your business? These expert presentations walk you through each step, from creating a strategic offer , pricing, a coordinated opt-in, your sales page, and social media ads. 

Women's Business Consultant

Robin Walker

Robin Walker is a business strategist and speaker that helps female business owners narrow focus, take action, and plan strategically so they can increase their income and time with their families. Robin uses her 15 years of business experience to support women through one on one coaching, in person and online workshops, and the Impact accountability and mastermind group.

Course curriculum

  • 1

    Welcome! Listen to this first

    • Welcome to the Lakeside Conference Replay Experience!

    • Conference Replay Details

    • Lakeside Conference Event Workbook Don't Forget

  • 2

    [Session 1] OFFER FUNDAMENTALS: Aligning your offer with Robin Walker

    • OFFER FUNDAMENTALS- Setting Yourself Up For Success: Robin Walker will help you choose what offer to focus on next. Align and optimize your ideal client, problem, solution, and the Ideal delivery format.

    • Your Offer

    • Offer Ideasheet

    • Offer Fundamentals

  • 3

    Online Networking: Your Quick 3 with Robin Walker

    • Make Online Networking More Effective: Learn about 3 things you can plan ahead to use during networking events to help connect easier and more effectively.

    • Networking Introductions Lakeside Conference

    • Networking Introductions 2 Lakeside Conference

    • Lakeside Conference Event Workbook Networking

  • 4

    [Movement Break] Fight 'Desk Neck' with these exercises from PT Emily Yenor

    • Movement Breaks you can take when you have been sitting and working too long.

  • 5

    [Session 2] The Truth About Pricing Your Offer with Melina Palmer

    • The Truth About Pricing with Melina Palmer: How do you decide what to price your products or service? Behavioral Economics helps us determine how to price and represent our offer's value. Get ready for some a-ha's!

    • Lakeside Conference Event Workbook Pricing

    • Lakeside Conference Event Workbook Pricing 2

  • 6

    [Session 3] Creating a Sticky Lead Magnet to Attract Clients with Jennifer Wilson

    • Creating a Sticky Lead Magnet to Attract Your Dream Clients with Jen Wilson- Attract the right people and build a relationship with them in your inbox.

    • Lakeside Conference Event Workbook Lead Magnet

  • 7

    [Session 4] Creating an Aligned Marketing Plan with Robin Walker

    • Create an Aligned Marketing Plan Audio Workshop- Your marketing strategy should be different for each product and each subset of your audience. Learn why and how to differentiate.

    • Lakeside Conference Event Workbook Marketing Plan

    • Lakeside Conference Event Workbook Marketing Plan (1)

  • 8

    [Session 5] Create a Strategic and Converting Sales Page with Erin Ollila

    • Create a Strategic & Converting Sales Page with Erin Ollila- Learn what to put on your page, how long it should be, and how to stand out.

    • Lakeside Conference Event Workbook Sales Page

    • Lakeside Conference Event Workbook Sales Page (1)

    • Lakeside Conference Event Workbook Sales Page (2)

  • 9

    [Session 6] Amplify Your Offer With FB & IG Ads with Brianna Cortez

    • Amplify Your Facebook and IG Ads With Brianna Cortez- Before you dive into the tech, create a strategy on what you should be putting in your ad and how much to spend.

    • Lakeside Conference Event Workbook Paid Ads

    • Lakeside Conference Event Workbook Paid Ads (1)

    • Lakeside Conference Event Workbook Paid Ads (2)

    • Lakeside Conference Event Workbook Paid Ads (3)

    • Lakeside Conference Event Workbook Paid Ads (4)

    • Lakeside Conference Event Workbook Paid Ads (5)

  • 10

    [Session 7] Creating An Action Plan That Works For You with Robin Walker

    • Create an Action Plan For Your Offer

  • 11

    Event Resources and Printable

    • Congratulations! Don't lose momentum or let your plan fizzle out. What you need for follow through.

    • What Next?

    • Official Lakeside Conference Full Event Workbook 2021